top of page

Dean's Background

A little information about me…I have a rather unique background. I worked several years in management in the health insurance industry.

 
Professionally, I enjoyed working with employers - with the goal of keeping their health insurance premiums affordable - both for their company and for their employees.  In those years I came to understand the challenges facing employers to keep costs down and employee productivity up.

 

Personally, while working in the health insurance industry, I unfortunately allowed myself to become over-weight and out-of-shape.  What came along with this poor physical condition were some very serious health risks. (see my personal story tab)

 

From years of seeing the impact of unhealthy lifestyles on healthcare costs with my clients, and then experiencing health concerns in my own life, due to my unhealthy lifestyle, I made a decision to make some personal changes…and I did! (see my personal story tab)
 

Today, I’m a Wellness specialist based in Sussex, WI.  I have a diverse background in wellness - ranging from Physical Wellness to Financial Wellness.  I’m a personal trainer, certified with the American College of Sports Medicine (ACSM).  I’m a Chartered Financial Consultant (ChFC) experienced in educating on financial principles.  And, I’m a Wellness Coach trained in the science of effective behavior change.
 

Through my business, ChooseWell Services LLC, I provide wellness services to businesses in southeast Wisconsin. My specialties include wellness consulting/advising, educational lunch and learns, wellness coaching, personal training and group fitness.

bottom of page